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This film started as a trip and a challenge when someone who worked all his life on P&G told me that it’s easier to think out of the box or break conventions if you’re working on smaller brands and more interesting product categories. With P&G, I was told, it is impossible to break formats and think different. I discovered it is difficult. Not impossible. 🙂

This film is closest to my heart. It took me 4 months to make this film. And 2 years to get it out. The struggle a hand full of ‘believers in this film’ and I went through while making it and then getting it out makes it even more special. I could actually write a book on it.

Or may be I’ll start with a blog. Watch this space.



  1. u made this video?
    i love this ad..

    • Someone in Indonesia
    • Posted November 26, 2012 at 8:31 pm
    • Permalink
    • Reply

    Iam so proud of you. I really really love this short movie or this spot, very touching and inspirated ☺

2 Trackbacks/Pingbacks

  1. […] at NYF 2009 Posted in Media by Saurabh Garg on 14 February, 2009 Raj spoke about the film on his blog last week […]

  2. By Iklan Menggetarkan ituh.. » tikabangetâ„¢ on 12 Aug 2009 at 12:54 pm

    […] blognya, Raj Kurup nulis bahwa pembuatan iklan ini memerlukan waktu 4 bulan, dan butuh 2 tahun untuk bisa menerbitkanny…. Bagian yang lama adalah meyakinkan perusahaan besar macam P&G untuk memakai jalan cerita yang […]

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