This film started as a trip and a challenge when someone who worked all his life on P&G told me that it’s easier to think out of the box or break conventions if you’re working on smaller brands and more interesting product categories. With P&G, I was told, it is impossible to break formats and think different. I discovered it is difficult. Not impossible. 🙂
This film is closest to my heart. It took me 4 months to make this film. And 2 years to get it out. The struggle a hand full of ‘believers in this film’ and I went through while making it and then getting it out makes it even more special. I could actually write a book on it.
Or may be I’ll start with a blog. Watch this space.